There is no way to sugarcoat this.
Wisconsin was brutal to watch on offense last season.
Not mediocre.
Not inconsistent.
Brutal.
The Badgers averaged 12.8 points per game. They averaged only 253 yards per game. They averaged 3.3 yards per rush. They threw interceptions on almost 5% of their pass attempts.
And somehow, they won four games.
That may be the most Wisconsin stat imaginable, but it is not the good version of Wisconsin. This was not a team leaning on Ron Dayne, Montee Ball, Melvin Gordon, Jonathan Taylor or one of those classic offensive lines that made the program so easy to understand.
This was different.
Wisconsin did not have an identity.
That is the most alarming part.
The Badgers went 4-8 last season and 2-7 in the Big Ten. They have not won seven games in a season since 2020. They are 5-12 in Big Ten play over the last two years.
Now Luke Fickell enters a massive season.
The schedule gives Wisconsin a chance.
The defense still has enough to believe in.
But none of it matters if the offense looks anything like it did last year.
HEAD COACH
- Luke Fickell, entering year four at Wisconsin
- Wisconsin went 4-8 last season.
- The Badgers finished 2-7 in the Big Ten.
- Fickell is 17-21 at Wisconsin.
- Fickell is 80-46 as a college head coach.
This feels like the year Wisconsin has to show something.
It does not have to be a Big Ten title season. That is not the standard right now.
But the Badgers have to look like the Badgers again.
Or at least like a competent Big Ten team.
The last two seasons have been rough. Wisconsin is 5-12 in conference play over that span, and last year’s offense was among the worst in the country. For a program that spent decades with one of the clearest identities in college football, that is hard to process.
Wisconsin used to be easy to explain.
Big offensive line. Physical backs. Play-action. Tough defense. Special teams. Win the line of scrimmage. Make opponents hate playing you.
That was the brand.
Now the Badgers are trying to rebuild almost everything at once.
The offense has been completely reworked through the portal. The defense lost a ton of production but still has enough intriguing pieces. The schedule avoids some of the biggest monsters in the Big Ten.
So the question is simple.
Can Wisconsin take advantage?
QUARTERBACK
The likely answer at quarterback is Colton Joseph.
And if Wisconsin is going to fix the offense, he probably has to be the guy who changes the whole feel of it.
Joseph comes in from Old Dominion after throwing for 4,251 yards and 32 touchdowns last season. He also brings a major rushing element, with more than 1,600 career rushing yards and 24 rushing touchdowns.
That is the part that makes him interesting.
Wisconsin did not just need a quarterback who could complete safe throws. It needed a quarterback who could create something. It needed someone who could stress defenses. It needed someone who could help build an offense from the ground up.
Joseph gives the Badgers a different kind of option.
Now, the competition level changes.
Doing it at Old Dominion is not the same as doing it in the Big Ten. That does not mean he cannot translate. It just means Wisconsin cannot assume the numbers automatically follow him.
The other part of this is health.
Wisconsin has had a hard time keeping quarterbacks healthy under Fickell. That matters even more with Joseph because his legs are part of the appeal. You want him running enough to make defenses worry. You do not want him taking so many hits that the whole season gets thrown off course.
The Badgers need him upright.
They need him confident.
And they need him to give this offense something it did not have last year: life.
THE REST OF THE OFFENSE
The offense has been rebuilt.
There is really no other way to put it.
Wisconsin brought in transfer offensive linemen, transfer running backs and transfer receivers. That makes sense when the offense was as bad as it was last season.
You do not tweak that.
You overhaul it.
The returning pieces start with Chris Brooks Jr. at receiver and offensive linemen Colin Cubberly and Emerson Mandell. That is not a ton, but at least the Badgers have a few familiar names to build around.
The backfield is where things get interesting.
Abu Sama III comes in from Iowa State and should be the lead back. He has nearly 2,000 career rushing yards and 13 touchdowns, and he gives Wisconsin a legitimate option in a room that needed fresh energy.
Bryan Jackson comes in from USC, and Nate Palmer should also be involved.
That is important because Wisconsin cannot ask Joseph to be the entire run game. The Badgers need a real running back rotation. They need to be able to line up and run the ball again.
Not just because of nostalgia.
Because it is hard to win in the Big Ten when you average 3.3 yards per rush.
At receiver, Chris Brooks Jr. returns, and Eugene Hilton Jr. is also in the mix. Shamar Rigby comes in from Oklahoma State as another transfer option.
The receiver room does not need to be elite right away. But it does need to be better than last year. Wisconsin needs someone who can win outside, someone who can stretch the field, and someone who can make Joseph’s life easier.
The offensive line is probably the biggest swing factor.
Wisconsin brought in multiple transfers, but Cubberly and Mandell give the Badgers at least some continuity. If the line is average, the offense can improve a lot. If the line is bad, the new quarterback and new running backs may not matter enough.
That is the whole offensive story.
The pieces are different.
Now the results have to be different.
DEFENSE
The defense is the reason Wisconsin was not completely hopeless last season.
The Badgers allowed 21.6 points per game and 323.6 yards per game. Those are solid numbers, especially considering how little help they got from the offense.
But this unit has its own questions.
Only Matthew Jung is listed as a returning defensive starter. That is a scary number.
Still, the defense is not empty.
Mason Posa is back after a productive season at linebacker. Cooper Catalano is another young linebacker who should matter. Hammond Russell IV comes in from West Virginia to help the defensive line. Charles Perkins should also be part of that group. Marvin Burks Jr. comes in from Missouri after starting 13 games.
That is enough to build something.
The run defense was actually strong last year, ranking near the top 15 nationally. That has to remain the foundation. Wisconsin cannot afford to get soft up front while trying to rebuild the offense.
The pass defense is where things get more complicated.
Opponents completed almost 70% of their passes against Wisconsin last season. That is a problem. The Badgers did not give up a ton of yards overall, but they allowed too many easy throws.
They also did not take the ball away.
Wisconsin averaged only 0.5 takeaways per game, one of the worst marks in the country.
That is the difference between a good defense and a defense that actually wins games.
The Badgers were disciplined. They committed only 3.6 penalties per game and averaged just 30 penalty yards per game. That is excellent.
But discipline alone is not enough.
Wisconsin has to create more disruption. More sacks. More hurried throws. More interceptions. More fumbles. More short fields for an offense that badly needs help.
The defense should still be the better side of the ball.
But it probably has to be more than solid.
It has to be the stabilizer while the offense tries to figure itself out.
SCHEDULE
The schedule is the best thing Wisconsin has going for it.
That might sound strange because the Badgers open with Notre Dame in Green Bay, and that is obviously a massive challenge.
But after that?
There is a path.
Wisconsin hosts Western Illinois and Eastern Michigan after the Notre Dame game. Those have to be wins. Then the Badgers go to Penn State on Sept. 26 before hosting Michigan State on Oct. 3.
After the bye, Wisconsin goes to UCLA, hosts USC, goes to Iowa, hosts Rutgers, then plays back-to-back road games at Maryland and Purdue before finishing at home against Minnesota.
The important part is who is not on the schedule.
No Ohio State.
No Indiana.
No Oregon.
No Michigan.
No Washington.
That is a huge deal in this version of the Big Ten.
It does not make the schedule easy. Notre Dame is a monster opener. Penn State is a tough road game. Iowa on the road is never fun. USC is dangerous. Maryland and Purdue are road games in November.
But if Wisconsin was ever going to catch a break from the Big Ten schedule, this is it.
Four of the first five games are in the state of Wisconsin, counting the Notre Dame game in Green Bay. That gives the Badgers a chance to build confidence early.
The key is not wasting it.
If Wisconsin loses to Notre Dame, that is not the end of the world.
But Western Illinois and Eastern Michigan must be wins. Michigan State at home feels important. UCLA, Rutgers, Maryland, Purdue and Minnesota are the kinds of games Wisconsin has to view as winnable if it wants to get back to a bowl.
The schedule gives the Badgers a chance to overachieve.
Now they have to be good enough to take advantage.
OUTLOOK
Wisconsin is one of the weirdest teams in the Big Ten to project.
On one hand, last year was ugly.
The offense was one of the worst in the country. The quarterback play was not good enough. The run game was not Wisconsin-level. The defense did not take the ball away. The roster had to be rebuilt with transfers.
That is a lot.
On the other hand, the schedule is manageable, the defense should still have some real pieces, and Colton Joseph gives the offense a chance to look completely different.
That is the optimistic case.
Joseph brings a dual-threat skill set. Abu Sama III gives the backfield a proven runner. The transfer receivers give the passing game new options. The offensive line has been reworked. The defense still has enough talent to be solid.
If all of that comes together, Wisconsin can get back to a bowl.
Maybe even more.
The worst-case scenario is obvious too.
Joseph’s production does not translate cleanly. The offensive line remains a problem. The run game still cannot get going. The defense takes a step back after losing so many starters. And the Badgers waste the schedule break.
That would put even more pressure on Fickell.
Wisconsin will be better.
It almost has to be.
The offense cannot be that bad again. The schedule is too favorable to ignore. And there are enough transfer pieces to believe this team can at least find a functional identity.
A bowl game should be the goal.
With this schedule, it is absolutely possible.
And if Wisconsin gets there, Fickell buys himself some breathing room.
If not, the questions in Madison are going to get a lot louder.
Full disclosure: I use AI tools to format my research into an article encompassing all of the information.










